California: Do Not Sell or Share My Personal Information
Last updated: January 1, 2023
Our Privacy Notice provides details about the rights our customers have regarding the personal information we hold about them and addresses how to submit requests in regards to those rights. Additionally, the California Consumer Privacy Act of 2018 (CCPA) and the California Privacy Rights Act of 2020 (CPRA) provide California residents with the right to direct a business not to “sale” or “share” (as defined in the applicable laws) their PI with third parties for the purpose of cross-context behavioral advertising (herein referred to as “Targeted Advertising”).
Targeted Advertising refers to the practice of collecting information about an individual’s visits across multiple, unaffiliated websites or applications over time for the purpose of predicting their preferences or inferring their interest in order to show them ads that are more likely to be relevant. Typically, Targeted Advertising doesn’t use information that is personally identifiable in a traditional sense, such as name, home address, etc. Rather, Targeted Advertising uses a combination of Pseudonymous Identifiers or Device Information along with Site Usage Information to match an individual’s web browser or device with their online activity or interest categories.
To learn more about Targeted Advertising, in general, please visit the Network Advertising Initiative (NAI) at www.networkadvertising.org and the Digital Advertising Alliance (DAA) at www.aboutads.info (US). Additionally, the NAI and the DAA each offer consumers choices with respect to their privacy in the context of Targeted Advertising; for US consumers, please visit the NAI Consumer Opt Out page or the DAA’s Consumer Choice Tool for more information and resources, and for Canadian consumers, please visit the DAAC’s Choice Tools.
We use Adobe Marketing Cloud Device Co-op to better understand how you use our Sites and apps across the various devices you use, and to deliver tailored promotions. To learn more about the Adobe Marketing Cloud Device Co-Op and available privacy controls, click here. We also utilize Meta (Facebook and Instagram), Google and Pinterest’s Targeted Advertising programs that match users of their respective platforms with users of our Sites or Services or with individuals that could have an interest in Michael Kors, based on their interactions or preferences across various other websites. To learn more about the Targeted Advertising programs of each social network we participate in and how you can manage your preferences for these programs directly with them, click on the following: for Facebook click here, for Instagram click here, for Google click here and for Pinterest click here.
To request to opt out of our “sale” or “share” of your personal information for the purposes of Targeted Advertising (either personally or via an authorized agent on your behalf), please complete (or have your authorized agent complete) and submit the following Opt-Out of Targeted Advertising Request Form.
For further information about our privacy practices, your privacy rights and how to submit other requests regarding your privacy rights, please refer to our Privacy Notice. If you have any specific questions or concerns, please contact us at firstname.lastname@example.org, or at: Michael Kors, 11 West 42nd Street, New York, New York 10036, Attn: Privacy Officer.